How we work
From the first call to month three, in the order it happens. Nothing happens that you haven't agreed to.
What happens, and when
- Kickoff
We interview the expert
We sit down with you, or whoever on your team knows the work best, and record it. You're the expert in your industry. We're not going to pretend otherwise. We take what you know and turn it into pages people can find.
- Weeks 1 to 2
We measure where you are now
Before we touch anything, we check Search Console and analytics are set up right. If we can't show you the before, we can't prove the after. That's as true for us as it is for anyone.
- Weeks 1 to 2
We audit and score everything
Screaming Frog crawls the site, Search Console shows what Google has indexed, and Ahrefs maps your links and mentions. Lighthouse comes in once we know a page is slow. Then our own scripts roll it all into one ranked list.
- End of week 2
We name the real problem
We write one sentence: the reason this business isn't being found is X. Maybe it's reputation, or a technical block, or missing content. It goes at the top of the plan so you can hold us to it.
- First two weeks
The quick wins ship first
Every finding gets scored on how much traffic it could bring, how hard it is, and how sure we are it'll work. Easy, high-value fixes go first. They buy the trust we need for the slower work.
- Day one onward
Off-site work starts right away
Mentions, listings and the facts about you across the web take months to move. So we start on them from day one, alongside everything else.
What month three looks like
By month three you should see more of your pages indexed, more impressions, better rankings for the searches that matter, and a shorter fix list. That's not revenue yet. We'll have told you that at kickoff. We agree on these early numbers before we start and report them from week one. So month three is a check against a target you already signed off on.
- Indexed pagesHow much of your site Google has actually taken in.
- ImpressionsWhether you're showing up in more searches, before the clicks follow.
- RankingsWhere you rank for the searches that bring in customers.
- Issues fixedCounted against the list from your audit.
- AI citations and recommendationsTracked across a fixed set of questions, and reported as two separate numbers.
How the money works
Hourly
$100 an hour
For advice, smaller fixes, website updates, and ongoing work that changes month to month.
- Billed in 15-minute steps, with a timesheet on every invoice.
- We'll estimate the hours before we start, and check in before going over.
- No contract. Stop whenever you like.
Project quote
Fixed price quoted per project
For a new website, a strategy plan, or a set of fixes with a clear finish line.
- Tell us what you need. We'll scope it and send a fixed price within two business days.
- Half up front, half when the work is delivered.
- If the scope grows, we quote the extra before doing it.
- Free audit first
- Every engagement can start with the free audit, so you see our work before you pay for any.
- No long contracts
- Hourly work stops whenever you say. Projects end when they are delivered.
On guarantees
We don't guarantee rankings. Anyone who does is lying or planning to fudge your targets. What we do instead: no long contracts. If we're not delivering, you leave. That's a stronger promise than one we can't control.